Understanding artificial intelligence adoption in higher education: An SEM-based evaluation of readiness and relevance
1 Department of Applied Science and Humanities, Tirumala Engineering College, Narasaraopeta, Andhra Pradesh, INDIA
2 Department of Logistics and Retail Operations, Andhra Loyola College, Vijayawada, Andhra Pradesh, INDIA
3 Department of Management Studies, Vignan’s Foundation for Science, Technology and Research, Guntur, Andhra Pradesh, INDIA
4 Department of Information Management, Chaoyang University of Technology, Taichung City, TAIWAN
5 Department of Management Studies, A. M. Reddy Memorial College of Engineering & Technology, Narasaraopeta, Andhra Pradesh, INDIA
* Corresponding Author
The advent of artificial intelligence (AI) has had a profound impact on the education sector, resulting in a transformative change in higher education worldwide. One such change is the usage of AI tools by teachers to enhance their teaching practices, including content creation, sharing, and personalized learning. Those certain obstacles persist for teachers while fully exploring the potential of AI and its adoption in teaching practices. An extensive review of the literature revealed a significant research gap in developing a comprehensive study to examine the influence of AI relevance and its readiness, performance expectancy (PE), and effort expectancy (EE) in shaping behavioral intention (BI) for AI adoption in teaching. Therefore, drawing cues from the unified theory of acceptance and use of technology a research framework was developed to examine these intricate relationships. We gathered data by administering a survey to higher education teachers across various educational organizations in India. Structural equation modeling (SEM) was employed to analyze the collected data and test the hypothesized relationships. The results uncovered a positive association between teacher’s perceptions of AI’s relevance and their readiness to adopt AI, with both factors positively influencing their BI. Furthermore, this study found that EE exhibited a significant positive effect on both BI and PE. This study discusses theoretical and practical implications, underscoring the importance of raising awareness about AI’s relevance, and lays the groundwork for further exploration in this emerging area, intending to inform strategies and interventions to support successful AI adoption in educational organizations.
Pasupuleti, R. S., Jangam, D. C., Appana, S. M., Nalluri, V., & Thiyyagura, D. (2026). Understanding artificial intelligence adoption in higher education: An SEM-based evaluation of readiness and relevance.
Contemporary Educational Technology, 18(1), ep621.
https://doi.org/10.30935/cedtech/17628
Pasupuleti, R. S., Jangam, D. C., Appana, S. M., Nalluri, V., and Thiyyagura, D. (2026). Understanding artificial intelligence adoption in higher education: An SEM-based evaluation of readiness and relevance.
Contemporary Educational Technology, 18(1), ep621.
https://doi.org/10.30935/cedtech/17628
Pasupuleti RS, Jangam DC, Appana SM, Nalluri V, Thiyyagura D. Understanding artificial intelligence adoption in higher education: An SEM-based evaluation of readiness and relevance.
CONT ED TECHNOLOGY. 2026;18(1), ep621.
https://doi.org/10.30935/cedtech/17628
Pasupuleti, Ravi Sankar, Deevena Charitha Jangam, Sai Manideep Appana, Venkateswarlu Nalluri, and Deepthi Thiyyagura. "Understanding artificial intelligence adoption in higher education: An SEM-based evaluation of readiness and relevance".
Contemporary Educational Technology 2026 18 no. 1 (2026): ep621.
https://doi.org/10.30935/cedtech/17628
Pasupuleti, Ravi Sankar et al. "Understanding artificial intelligence adoption in higher education: An SEM-based evaluation of readiness and relevance".
Contemporary Educational Technology, vol. 18, no. 1, 2026, ep621.
https://doi.org/10.30935/cedtech/17628
Pasupuleti RS, Jangam DC, Appana SM, Nalluri V, Thiyyagura D. Understanding artificial intelligence adoption in higher education: An SEM-based evaluation of readiness and relevance. CONT ED TECHNOLOGY. 2026;18(1):ep621.
https://doi.org/10.30935/cedtech/17628